Analytics Solutions for
Consumer Goods Industry​​​​​​​

Success in the consumer goods business is about having the right strategy with great execution. In today’s highly competitive market, for marketing and sales managers of consumer goods businesses to be successful, it’s crucial to have access to data technologies that can empower them to make faster decisions for having the right product in the right store at the right time with pricing slightly better than others on a day in and day out basis! 
Fortunately, for much of Iran’s consumer goods companies, there is a big wealth of data available to them, but the industry has lagged behind in effectively using data science capabilities to optimize marketing efforts, cut costs and create more efficient processes.

Greater Customer insights​​​​

Customer Analytics solutions to help marketers segment their customers based upon their historical purchase behavior, allowing marketers to create more effective campaigns and distinguish their ROI across the different groups of customers. ​​​​​​​

Faster Measurement of Business Success​​​​​​​

KPI monitoring tools providing sophisticated but easy to understand data visualization tools, allowing business managers to gain quick data feedbacks on the performance of their tactics, helping them guide business with data-driven decisions​​​​​​​.

Coming Data Science Solutions​​​​​​​

A Product Roadmap consisting of various different data science solutions all intended to empower business managers with data-driven decision making including options for better smarter product assortment planning, more accurate demand forecasting, and much more.​​​​​​​

With Sokan’s data science solutions, a new realm of possibilities is created for consumer goods companies who can now tap into the wealth of information that their own database has to offer and drive their marketing, sales, and product-related decisions. That includes:​​​​​​​

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