the retail industry is constantly changing and there are always new challenges faced by the players in this competitive industry. As customer preferences change, retailers are forced to keep up with the ever-changing customer expectations through different seasonal trends as well as different customer shopping behaviors. Retailers are also challenged to maintain their customer loyalty. If retailers let their existing customers change their purchase preferences to other outlets, they will not be able to easily replace those customers.
With Sokan’s data science solutions, a new realm of possibilities is created for Retail Stores who can now tap into the wealth of information that their own database has to offer and drive their marketing, sales, and product-related decisions. That includes:
Greater Customer insights
Customer Analytics solutions to help marketers segment their customers based upon their historical purchase behavior, allowing marketers to create more effective campaigns and distinguish their ROI across the different groups of customers.
Faster Measurement of Business Success
KPI monitoring tools providing sophisticated but easy to understand data visualization tools, allowing business managers to gain quick data feedbacks on the performance of their tactics, helping them guide business with data-driven decisions.
Coming Data Science Solutions
A Product Roadmap consisting of various different data science solutions all intended to empower business managers with data-driven decision making including options for better smarter product assortment planning, more accurate demand forecasting, and much more.